Axioms - Nike.com

The website I choose to demonstrate the axioms of web design is Nike.com. When one arrives on the landing page the eye is immediately drawn to hero image that takes up the majority of space. This image changes from Serena Williams, to Rory Mcilroy and continues on a cycle. The page is formatted in a landscape format with div elements that divide the navigation links, header, footer. The color scheme is simple grey, black and white. The nike logo is Top left and helps move the viewer from left to right and they progress through the page. An asymmetrical layout also creates good balance making the page aesthetically pleasing.

The page is very simple to navigate because of the direct links to the different type of apparel and sporting goods. The drop down lists also make finding specific groups of items easier. Also the navigation tabs are broken down by age and gender to help shopping easier and navigable. The is not any unrelated clickbait found on the page, just links and contact information.