Design Presentation : Golf Ball Packaging

The package for these golf balls is simple and direct by using elements of line, form, color, texture, etc.
The designer uses line to bring the consumer's eye to the ball being displayed. Also the design uses the line created from alignment of the logo and text above and below the ball. A horizontal line between the "CHROME, and "SOFT". Every line on the box brings the eye to the ball. The chrome lines creates a different texture between the red background and chrome lines. Also the white print creates a different texture because of the font. Shape also becomes very important within the ball display. The hexagon shape also reflects the hexagon shape of the dimples on the actual ball. The dimple shape is also printed within the red backdrop on the box.

When looking at the application of and effectiveness of gestalt principles, the most identifiable principle is similarity. All the hexagon shapes represented throughout all layers of the package. The shape of the display, to the technology on the ball, all are similar to background design. Furthermore the lines follow an easy path to the ball and the easiest lines to follow all take the eye to the same place. The logo located above the ball has a downward arrow making an easy connection to the ball.
The law of closure is also developed by the solid color backdrop, and all the lines come to an end when reaching the ball. The box shape also allows for this law to become achieved without much effort.

The package for this golf ball is very different from the Callaway package. This design is more complex and does not display the actual product. Right away my eye is taken to the "Crush" label. this label is just off centered and is bigger than anything else on the package. The use of color and shadow is much more developed and more vibrant. The use of direct line is not a dominant, however the colors do change to create a vanishing point on the left. using a mirror like effect we can begin to see how the texture is created by this effect on the colors. The texture gives the feel fire as you can almost see the explosion of a ball off the tee.
The complex color shades, and big bold labels give a great contrast to the white Nike logo on the top left corner. The culture for Nike has been established, thus the design of this product is to highlight the fact that this is a Nike golf ball. Understanding how this brand can override most gestalt principles, we can see how guiding the eye to the logo with color, and texture is the main idea. The law of similarity is noticed with the orange highlight around the text. Closure is provided with a boxed label in the middle and also the vanishing point on the left. 


Callaway - 29.99 $
Nike - 29.99 $